on May 30, 2024
Unlocking Victory: The Ultimate Selling Strategy for Your Home
You’re ready to sell your house, but what do you need most from your real estate agent? As a professional in the field, I know that having a solid selling strategy is crucial. With this thought in mind, The National Association of Realtors (NAR) recently surveyed sellers. This survey discovered that one of the top things sellers sought, was assistance in marketing their homes to potential buyers. Perhaps this too, is a desired component high on your list?
Looking for a professional who will write a compelling description of your house and provide high-quality photos for the listing is definitely one component in searching for an agent. But in partnering with a great agent, you should get so much more than that. You want to ensure their selling strategy makes your home stand out in the market.
What kind of selling strategy can make sure your house stand out? Below are not only some of the most common methods real estate agents use in marketing homes, according to that same NAR report (see graph below), but are also the strategies I use when selling homes for my clients:
Let’s explore how these 6 selling strategies benefit you when implemented…
Listing on the MLS
By listing your house on the MLS (multiple listing service– a database established by cooperating real estate brokers to post properties for sale), your home receives more visibility from other real estate agents and buyers. The listing is additionally then picked up by Zillow.com, Realtor.com, Homes.com, and many other sites that share and showcase your home to their subscribers. Having your home showcased on multiple websites can lead to more traffic, which could ultimately help you see an increase in offers and ultimately a better price.
Using a Yard Sign
A yard sign catches the eye of people driving or walking by. This method drums up local interest since people who live nearby may have friends or family looking to move into the area and can help with word of mouth marketing. It also prominently displays your agent’s contact information, so interested buyers can easily get in touch.
Holding an Open House
An open house allows multiple buyers to visit your home at once, meaning you only need to vacate for a single event. During this event your agent is also able to gather valuable feedback from potential buyers about what they like or dislike. This information can be crucial in making any necessary improvements to attract more buyers. Open houses also create a sense of urgency and competition among buyers, which can lead to stronger offers and a quicker sale.
Showcasing Your Home on Your Agent’s Website
When your agent showcases your home on their website, it ensures a professional presentation of your property. This visibility means the listing will reach a targeted audience of serious buyers who are ready to move. Additionally, the agent can market the home to their subscribed clients and professional network, further increasing its exposure and attracting potential buyers.
Social Networking
Many real estate agents have a wide-ranging social media presence. Marketing your house via this avenue allows them to reach another very large audience. It also makes it easy for people to share your listing with friends and loved ones who might be interested.
Providing Virtual Tours
Virtual tours offer significant convenience for buyers, particularly those relocating from out of town. This method allows potential buyers to view the home at any time, day or night, accommodating different time zones and busy schedules. Additionally, agents can also share these tours on their YouTube channel, reaching a global audience and significantly increasing the home’s exposure. These tours can attract more interested buyers providing a comprehensive view of the property from the comfort of their current location.
Utilizing a variety of tools allows your agent to create a comprehensive selling strategy for your house. As NerdWallet sums it up:
“A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”
As a seller, it’s smart to work with a creative local real estate agent who can maximize them to make sure you get as many eyes on your house as possible.
Bottom Line
When it comes to a selling strategy to market your house, working with a local real estate agent has tons of benefits. If you’re ready to sell, but don’t know where to start, let’s chat, coffee on me.